Rosa Shand
Eligible and available to work in the UK from July 2024
Programme narrative design
Client
Government agency
Sector
Public sector
Skill areas
Qualitative research
Behavioural science
Service design
CX design
UX
Storytelling
Interviewing
Presentations
Workshop design
Facilitation
Context
I was a member of the customer workstream of a programme implementing a national ticketing solution. I was involved in several key pieces of work during my time on the programme as detailed here.
The opportunityThe programme had grown in size and needed increased internal communications so that employees and stakeholders alike had shared understanding of the purpose of the work, the structure of the programme and delivery timelines.
The outcome
This became a key artefact for the programme and sparked productive conversation across the complex group of stakeholders at our all of programme away day.
My roleI inherited a working document from my associate director who was on leave and worked directly with the Executive Sponsor / Programme Director as well as the Delivery Director to evolve the work. I then spent a day on site in the office engaging with and collecting feedback from new staff members, project managers and business analysts as input to refine the storytelling logic and key messages.